Ep34 What we have learnt.txt
English (US)
01:00:03.880 — 01:00:36.960 · Speaker 1
So we know everything about podcasts and we are the absolute authority on everything. Podcasting, right? Oh yeah. Absolutely. Goodness gracious. No, we’re absolutely not. But, um, I thought it would be quite prudent at this point. At episode number 33, 33, um, one third of the way to 100, right, to discuss what we’ve learned so far, what we’ve experienced as non podcasters starting a podcast.
Yeah. What stands out for you guys? Yeah.
01:00:36.960 — 01:00:53.040 · Speaker 2
Well I think that maybe the audience doesn’t know this. They can probably tell by the way we act on camera that this is our first podcast. You know, we’ve we’ve filmed a lot and helped other people with podcasts, but this is our first one.
01:00:53.240 — 01:00:56.280 · Speaker 1
The first one we’re appearing, we’re appearing with, we’ve produced.
01:00:56.560 — 01:01:15.020 · Speaker 2
Um, yeah. So and we thought we needed to do it so that we can talk as authorities on the subject. And we’ve learned a lot as we’ve gone. We’ve made some mistakes. Sometimes we cover a topic in an episode where we’re recommending something and then we’re like, well, should we don’t actually do that.
01:01:15.220 — 01:01:20.380 · Speaker 1
I do also believe the first, like five episodes we filmed is still on the.
01:01:20.780 — 01:01:21.420 · Speaker 2
Cutting room.
01:01:21.420 — 01:01:26.300 · Speaker 3
Floor. Yes. Didn’t ever, ever make it to the light of day, which I’m grateful.
01:01:27.740 — 01:01:37.620 · Speaker 2
I’ve never sweated so much. That was excruciating. Yeah, but here we are. It’s. It’s kind of just went away quite quickly.
01:01:37.860 — 01:01:46.260 · Speaker 1
Okay. So if you had to think about what’s stand out surprising to you through the experience, what would it be?
01:01:47.220 — 01:01:56.580 · Speaker 4
I think that it it takes a tremendous amount of planning to pull something off that looks simple and casual.
01:01:57.100 — 01:01:57.740 · Speaker 1
Okay.
01:01:58.260 — 01:02:38.600 · Speaker 4
And you need some systems in place to be able to be consistent. Okay. So, you know, in order to have the content go out every Wednesday like we do at the moment, we we have to be really on the ball with a lot of things. And I don’t think I fully appreciated the amount of work that it was going to take. And I’m so glad that we have tested our systems on our own show to iron out the kinks and make sure that it’s as easy as possible, not just for our own selfish needs, but for when clients are utilizing these these systems in the future.
01:02:38.880 — 01:02:54.680 · Speaker 2
Mm. And I think I’ve really enjoyed building the set. I think that was cool. I thought that’s the way it all came together. Looks incredible. Uh, believe it or not, this isn’t a real cave. It’s it’s it’s a set.
01:02:55.040 — 01:02:56.240 · Speaker 1
But these are real plants.
01:02:56.480 — 01:02:59.200 · Speaker 4
Oh, my goodness. Don’t get me started on the plants.
01:02:59.400 — 01:03:02.800 · Speaker 2
Um, yeah. So that was really cool. What? I’ve really
01:03:03.840 — 01:03:38.500 · Speaker 2
what’s had more of an effect than I thought were the thumbnails and the titles and things like that. Like at the beginning, we were treating those as an afterthought. Now we’re planning for those before we even film the episode. Yes, this is what we must mention this because this is going to be the title of the episode.
This is going to be what’s on the written, on the thumbnail. This is going to be what’s the title? The thumbnail is going to have this image. Let’s shoot it specifically like this. And the first few were just such a scramble. Yeah. But it’s just interesting that the, the the way you do that, the titles and the thumbnails has such an effect on the viewership.
01:03:38.540 — 01:03:39.980 · Speaker 1
Yeah, but isn’t it also weird.
01:03:39.980 — 01:03:40.940 · Speaker 2
Surprising to me.
01:03:40.980 — 01:03:46.900 · Speaker 1
Yeah. When you’re doing something for yourself instead of for a client, you tend to skip some steps.
01:03:46.940 — 01:03:47.300 · Speaker 2
Yes.
01:03:47.340 — 01:03:59.740 · Speaker 1
Yeah. I mean, I would have I would have made a client aware of thumbnails from day one. Yeah. But when it comes to yourself doing stuff, uh, you go, oh, we do this all the time, so this should be easy.
01:03:59.780 — 01:04:07.800 · Speaker 2
That’s it. You kind of lean on the fact that you know what you’re doing to kind of skip systems, but you actually end up just making your life more difficult now.
01:04:07.800 — 01:04:16.720 · Speaker 1
So I’ve enjoyed just being, I think, in front of the camera for the first time. I told my son the other day that I’m a YouTuber and my respect level went through the roof.
01:04:17.280 — 01:04:17.959 · Speaker 2
Yeah.
01:04:18.480 — 01:04:20.920 · Speaker 4
I didn’t tell him how many people we have.
01:04:20.959 — 01:04:21.920 · Speaker 2
Yeah. How much are you talking?
01:04:21.959 — 01:04:30.960 · Speaker 4
Although I am excited to report that we are just a few people short of 2000 subscribers on our channel.
01:04:31.000 — 01:04:34.160 · Speaker 1
So by the time this goes to air, we’re over.
01:04:34.200 — 01:04:36.040 · Speaker 4
We will be over 2000 for sure.
01:04:36.080 — 01:04:37.560 · Speaker 1
Thank you so much for subscribing.
01:04:37.840 — 01:04:38.240 · Speaker 4
Yes.
01:04:38.280 — 01:05:28.620 · Speaker 2
And I think on that, what I’ve also found is I was very worried when we started putting episodes out there that we would look like clowns because we’ve got no one lakh, no lakhs, no views. Those sorts of things. But they came a bit easier than I thought. I mean, our numbers are not massive. No, but they’re not embarrassingly low.
And every episode they’re getting more. We’re getting subscribers consistently. We’re getting views consistently. We’re getting feedback consistently. So it was a little bit easier than I thought that was going to be. We’ve also found that just putting a little bit of budget, like a tiny bit of budget around behind a video before you’ve got your likes built up, uh, just made such a huge difference.
I’m talking like a couple hundred rand. Yeah. When you put a video up on YouTube specifically. Yeah. And it really just gets you in front of more people.
01:05:28.900 — 01:05:58.180 · Speaker 4
Yeah. I think something for me that’s been just, um, so exciting. Thrilling is, you know, when you open up Spotify and you see the little blue dot on the podcast that’s got a new app, which I do all the time. Um, you know, I follow a lot of podcasts, and now I see ours there with a little blue dot and I’m like, oh, an episode went live this morning.
And, you know, I think just being able to have some content out there, um,
01:05:59.700 — 01:06:16.800 · Speaker 4
really makes a difference in terms of a little bit of that imposter syndrome that sits there in all of us going. You know, you think you know about these things, but do you really? Um. And we’ve taken the step to actually put it out there now. Um, and yeah, it actually feels good.
01:06:16.840 — 01:06:22.600 · Speaker 1
Yeah. And another aspect is how willing people are to participate. Yeah.
01:06:22.680 — 01:06:25.000 · Speaker 2
I guess that has been very pleasantly surprised.
01:06:25.040 — 01:06:34.600 · Speaker 1
Yeah, yeah. I mean, I’ve done lots of talk shows on TV, and I think it’s a lot harder to get a guest on TV than it is on a podcast.
01:06:34.640 — 01:06:55.440 · Speaker 2
I mean, we’ve had guests that are like what I would consider celebrities. Yeah, who have agreed to come on this podcast. And I’m like, oh, really? It’s this podcast, this one. Yeah. You’ve agreed to come on this one. Okay. Yeah. Cool. We’ll see you there. And then you there they are. When you turn on the on the laptop.
Yeah they’ve been remote but.
01:06:55.480 — 01:07:01.960 · Speaker 1
So so that’s an interesting one for me. And I think it’s just because podcasts are less threatening. They’re more casual.
01:07:02.120 — 01:07:09.600 · Speaker 4
The ability to have it all edited is tremendous. Well that’s you know, the stop start ums ahs.
01:07:09.640 — 01:07:11.380 · Speaker 1
But TV is also like that.
01:07:12.060 — 01:07:13.220 · Speaker 4
Okay, yes that’s true.
01:07:13.260 — 01:07:15.820 · Speaker 1
So I just think there’s something.
01:07:16.380 — 01:07:19.060 · Speaker 2
There’s, there’s quite a there’s quite a nice community.
01:07:19.220 — 01:07:19.860 · Speaker 1
Yes.
01:07:19.900 — 01:07:22.500 · Speaker 2
You know other podcasters are keen to help.
01:07:22.700 — 01:07:22.940 · Speaker 1
Yeah.
01:07:23.100 — 01:07:49.100 · Speaker 2
Podcasters that are just starting off. I mean, most of the people we’ve what we’re a podcast centric podcast, but everyone we’ve had is starting a podcast or has a podcast, so kind of knows the struggle and appreciates what it’s like. And the efforts, uh, especially when ours looks, uh, there’s a lot of, of production value and it looks really good.
I think they can really appreciate it.
01:07:49.220 — 01:07:56.540 · Speaker 1
Yeah. And yeah, like you say. And people’s responding and they’re watching. And who would have thought they want to listen to us today.
01:07:56.740 — 01:08:49.200 · Speaker 2
Yeah. Yeah. Yeah. And uh, the for me also and I knew this to be true, but but now that we’ve got the podcast, it’s, it’s just become clearer as I’ve always when I’ve sat in meetings with clients And they talk about their business. They’re so passionate about it. And they by the end of that meeting, after speaking to the business owner or the marketing manager or whoever I’m speaking to.
I’m sold on that. Yeah. Like I’m changing my dog food. I’m going to this beach house. I’m buying this product over there. But what happens with, like, just traditional marketing? Not even traditional, but the traditional forms of marketing, even digital, the hard sell stuff. You don’t get any of that.
Yeah. So this is a real that’s a good opportunity. Like you literally just get to tell your story. And when people listen to it, they are sold. Yeah.
01:08:49.560 — 01:09:02.840 · Speaker 1
And they get to know you. Yeah. So, you know, they get to know the attitude behind the brand and the type of person. And and I’ve got the same experience. You know, once you’ve met the brand, you’ve toured their factory.
01:09:02.840 — 01:09:03.520 · Speaker 2
100%.
01:09:03.880 — 01:09:10.720 · Speaker 1
Sampled their products and you’ve heard their origin story. You you’re kind of sold into that brand.
01:09:10.840 — 01:09:11.560 · Speaker 2
Exactly.
01:09:11.760 — 01:09:16.140 · Speaker 1
And I’ve never thought of it like that, But yeah, our our client meetings turn us into the biggest.
01:09:16.420 — 01:09:17.500 · Speaker 2
Fans of the client.
01:09:17.820 — 01:09:36.020 · Speaker 1
Um, always. So, you know, we’re always drumming our client’s drum. But that’s because we really love our clients, and we believe in their products because we know them. We trust them. Yeah. And hopefully people are seeing us and having the same effect. We’re just really passionate about it.
01:09:36.060 — 01:09:47.060 · Speaker 2
I even say to clients like, can you repeat what you just said, except I’m going to move you to a film set and you’re going to be on camera. You know, it would be. It’s such good content.
01:09:47.100 — 01:09:51.220 · Speaker 1
Yeah. Okay. So if you put yourself back into that first day we shot.
01:09:51.260 — 01:09:51.980 · Speaker 4
Yes.
01:09:52.060 — 01:09:55.940 · Speaker 1
What is the difference for you between then and now?
01:09:55.980 — 01:10:01.580 · Speaker 2
The first time we filmed and actually aired or the first time.
01:10:01.620 — 01:10:01.900 · Speaker 1
No, no.
01:10:01.900 — 01:10:02.500 · Speaker 2
The first time.
01:10:03.300 — 01:10:05.780 · Speaker 1
Yeah. The first time we were sitting behind the camera.
01:10:05.820 — 01:10:07.460 · Speaker 2
Okay, that’s the sweaty time.
01:10:07.500 — 01:10:48.600 · Speaker 4
Yeah. It was. It was very scary. It was intimidating. You know, there’s lights. There’s cameras all around. There’s people who know all the technical things and you’re just sitting there. Now you’ve just got to talk. It was very intimidating. Now this feels extremely comfortable. Yeah, it’s it’s easy.
You know, we get direction from Stefan, and we can just keep going. It doesn’t, you know, it doesn’t feel like a gut punch every time you’re told there was a big flat or. Come on, your energy’s dying here. Um, so I feel like the actual process of recording is easy peasy now. Okay. So relaxed.
01:10:48.600 — 01:11:07.040 · Speaker 2
And it’s funny, it was just that first day there was bad. Yeah. And then the second time we came to form, I was dreading it. I was like, that was just so tough. Dreadful. But it was just a completely different experience. The next time you just you almost need that first sacrificial day.
01:11:07.880 — 01:11:10.240 · Speaker 4
It’s the first pancake syndrome.
01:11:10.280 — 01:11:12.360 · Speaker 2
Yeah. It’s pancakes. Yeah.
01:11:13.160 — 01:11:13.720 · Speaker 1
The flop.
01:11:13.880 — 01:11:14.760 · Speaker 2
The tension.
01:11:15.260 — 01:11:18.060 · Speaker 4
Exactly. The first one’s just. Just right. Straight on the button.
01:11:18.100 — 01:11:20.460 · Speaker 1
That was our pilot day. Really? On developer.
01:11:20.460 — 01:11:33.060 · Speaker 4
Day? Yeah. And, you know, maybe that’s something we need to think about when we, when we’re working with our clients is, you know, let them know upfront. Day one. Whatever we record.
01:11:33.540 — 01:11:34.460 · Speaker 1
It’s optional.
01:11:34.460 — 01:11:38.180 · Speaker 4
It’s optional. If we cut it all up and throw it in the bin, it’s fine.
01:11:38.220 — 01:11:57.020 · Speaker 2
I also think we did that wrong that day because we didn’t have our process done. Yeah. Like we we didn’t have a list of topics that we all went off and researched and knew about to come and discuss. We kind of were here like, okay, I’m going to talk about. It was just it was different process.
01:11:57.060 — 01:11:59.460 · Speaker 1
I think we had overthought that.
01:11:59.740 — 01:12:01.060 · Speaker 2
Maybe. Okay, maybe.
01:12:01.500 — 01:12:02.500 · Speaker 4
Um, yeah.
01:12:02.540 — 01:12:12.460 · Speaker 1
We weren’t that prepared, but we had gone. Okay. These are the questions. And we, you know, we had that meeting beforehand. And then the second time we went, you know what, guys? Let’s just talk about the.
01:12:12.700 — 01:12:14.100 · Speaker 4
Let’s do the talking.
01:12:14.140 — 01:12:15.620 · Speaker 1
Yeah. In on.
01:12:16.020 — 01:12:17.400 · Speaker 2
Camera. It was too rehearsals.
01:12:17.600 — 01:12:19.640 · Speaker 1
It was two rehearsals to two.
01:12:19.960 — 01:12:25.920 · Speaker 4
And maybe that’s also why we felt such anxieties. Because you’re trying to remember your line. And it’s not about that.
01:12:25.960 — 01:12:29.920 · Speaker 1
Yeah, I know we should know better, but that’s just a human being. Yeah.
01:12:29.960 — 01:12:31.280 · Speaker 4
It’s the need to prepare.
01:12:31.320 — 01:12:35.400 · Speaker 2
We were also figuring our set out. I mean, I remember we were standing at one point.
01:12:35.440 — 01:12:38.360 · Speaker 4
Yeah, we tried different sets, set ups. Yeah. We had.
01:12:38.400 — 01:12:41.720 · Speaker 2
There was one standing with my arms by my side. Just standing.
01:12:41.880 — 01:12:51.000 · Speaker 4
No, that was that standing desk. And then we also had the couch set up where we had a small little coffee table between us before we we settled on the table.
01:12:51.040 — 01:12:54.040 · Speaker 1
Okay. You guys got better memories than me. I’ll have to go look at that.
01:12:54.400 — 01:12:55.640 · Speaker 4
Yeah, go look at the footage.
01:12:55.680 — 01:13:05.240 · Speaker 2
Yeah. So we have actually been at this at quite an intense pace for a long time. So it might seem early for like, a retrospective, but there definitely has been a lot that we have learned.
01:13:05.280 — 01:13:05.960 · Speaker 4
Yeah.
01:13:06.200 — 01:13:34.460 · Speaker 1
Yeah yeah I think it’s it’s also the experience. You know for me, just doing this has been really good to step back, think about what you’re doing again, because you have to explain it to somebody else. Right. Some of the the theory stuff and the marketing stuff and stuff I haven’t thought about for a while because I haven’t needed to.
Um, it’s almost like teaching, you know, when you teach, you master something. Yeah. Because you want to know what.
01:13:34.460 — 01:13:36.940 · Speaker 4
To learn it before you teach it. Yeah.
01:13:36.980 — 01:13:37.460 · Speaker 1
Um.
01:13:37.500 — 01:13:40.580 · Speaker 2
Or those who can’t do teach. That’s what they say.
01:13:40.620 — 01:13:42.020 · Speaker 1
Well, I disagree.
01:13:42.060 — 01:13:42.460 · Speaker 4
Yeah.
01:13:42.500 — 01:13:56.140 · Speaker 1
But teaching sharpens your basics. Yeah. And when your basics are sharp, you’re. You can excel. Mhm. Um. I’ve always believed that I’ve always taught my students get the basics right. 100% before we start doing wicked.
01:13:56.460 — 01:13:57.500 · Speaker 4
All the fancy things.
01:13:57.540 — 01:14:11.820 · Speaker 1
Yeah. Yeah. Um, and, and I think talking about stuff that we take for granted, uh, sharpens that. Yeah. Yeah. And because we allow each other to challenge each other also and not just agree with everything. I think that really helps. Mhm.
01:14:11.900 — 01:14:31.280 · Speaker 4
Mhm. I think another thing that I’ve started to really appreciate is when I’m listening to other people’s podcasts, knowing what has gotten into that. And I you know, I’ve been a podcast listener for a long time, but it’s only recently that I’ve really gotten to appreciate the quality of production.
01:14:31.400 — 01:14:31.960 · Speaker 1
Yeah.
01:14:32.000 — 01:14:36.800 · Speaker 4
So now flipping between different podcasts, I’m like, oof, audio is a bit off here today.
01:14:37.960 — 01:15:04.600 · Speaker 4
Yeah. You know, and a year ago that wouldn’t have wouldn’t have hit my radar at all. So I also think that, you know, through the exposure that I, as a non-technical person now have had to the technical elements that go into a podcast, um, I really can appreciate better now, you know, the, the gear people who know how to work the gear, troubleshoot the gear.
01:15:05.040 — 01:15:06.120 · Speaker 1
That’s yeah.
01:15:06.560 — 01:15:25.220 · Speaker 4
It makes a huge, huge difference. And you don’t know about it when you’re listening or watching. It’s all behind the scenes, but it makes such a tremendous difference. And if you start to watch a lot and listen to a lot and kind of analyze that you you’ll be surprised at the difference that’s out there.
01:15:25.420 — 01:15:37.460 · Speaker 1
Okay. Well, that brings me to my next question. If you could change something that you’ve done in the last few recordings and redo it, what would that be?
01:15:39.940 — 01:16:03.260 · Speaker 4
Okay, I’ve been getting a lot of, um, direction from our, our director around the presence and the way that you use your face, the way that you speak, the way the mark is. Um, so I think I’d like to go back in time and apply some of those learnings to those earlier recordings.
01:16:03.300 — 01:16:05.260 · Speaker 1
Okay, cool. That’s good.
01:16:05.300 — 01:16:21.060 · Speaker 2
Yeah. I think similarly, you know, when you watch it back, you I think we said it in one of the first, it was maybe the first episode. Watch is kind of like an editor and edit your own behavior, not behavior, but your own.
01:16:21.100 — 01:16:21.500 · Speaker 1
Manners.
01:16:21.540 — 01:16:29.720 · Speaker 2
Posture, mannerisms, things you should use, things you shouldn’t do. So I keep trying to remember to sit up straight and I do this. I shake my foot a lot. It’s just kind of stuff.
01:16:29.720 — 01:16:31.320 · Speaker 1
So mine’s the nodding.
01:16:31.480 — 01:16:31.880 · Speaker 2
Nodding.
01:16:31.880 — 01:16:34.760 · Speaker 1
Yeah. The first time I saw myself nodding on camera, I’m like.
01:16:34.800 — 01:16:34.960 · Speaker 4
Oh.
01:16:34.960 — 01:16:41.080 · Speaker 1
Dear, I looked like a cockatoo. Yeah, because I’ve got a cap on it. I’m going, aha, aha.
01:16:41.560 — 01:16:44.240 · Speaker 2
It’s just that we’re such, we make such good points. You can’t.
01:16:44.240 — 01:16:44.520 · Speaker 1
Help.
01:16:44.520 — 01:16:49.480 · Speaker 2
It. Won’t help it. No. Yeah. So it’s mostly just, just uh
01:16:50.920 — 01:17:10.079 · Speaker 2
behaving in front of the how you behave in front of the camera I think is a bit. And putting a little bit more thought into the intros and outros. There’s always just stuff totally off the cuff, and the outros are the worst because you’ve got to, like, not abruptly end it. I don’t know, it’s tough. You show us how it’s done.
01:17:10.600 — 01:17:20.800 · Speaker 1
Well, on that note, let us know what you think we should have changed or what we should do in the future to improve our podcast. And yeah, give us some feedback guys. We would love to hear from you.
